taam™

Tracking Advertisements on African Media.

taam™ is an automatic ad-tracking system that boasts guaranteed high accuracy detection rates. It is a unique mechanism that identifies ads and fingerprints them (supports video-based detections), before generating reports containing all detected commercial activity, making it more efficient than manual systems.

taam™ Features.

This automatic ad-tracking system was designed to introduce accountability between client, agency and broadcaster in order to verify scheduled transmissions of ads according to contracts with broadcasters (ad tracking).
It can seamlessly eliminate the pain of manually searching for advertisements and eliminate reliance on broadcasters to provide as-run logs. TAAM is also used to analyse competitor activity in order to effectively strategize and optimize the effectiveness of agency/client advertising campaigns

 

Channels Being Monitored.

We are currently monitoring 30+ TV channels from across Africa.
The current list includes leading channels from the following countries:

South Africa
Namibia
Botswana
Lesotho
Eswatini (Swaziland)
Zambia
Zimbabwe
Mozambique
Angola
Kenya
Uganda
Tanzania
Nigeria
Ghana
The DRC

 

: SABC, ETV
: NBC and OATV
: BTV, YTV
: LTV
: ESTV
: ZNBC 1, TV2, Muvi TV
: ZBC
: Miramar TV, STV, TVM
: TPA 1, TPA 2
: Citizen TV, NTV, KTN
: Bukkede TV, UTV
: TBC
: NTA, Silverbird
: GTV, TV3, Metro TV
: RTNC

 

  • South Africa: SABC, ETV
  • Namibia: NBC and OATV (One Africa TV)
  • Botswana: BTV and ebotswana
  • Lesotho: LTV
  • Eswatini (Swaziland): Eswatini TV
  • Zambia: ZNBC 1, TV2, Muvi TV
  • Zimbabwe: ZBC
  • Mozambique: TV Miramar, Soico TV, TVM
  • Angola: TPA 1, 2
  • Kenya: Citizen TV, Nation TV, KBC, K24, KTN
  • Uganda: Bukkede TV, UBC
  • Tanzania: TBC
  • Nigeria: NTA, Silverbird
  • Ghana: GTV, TV3, Metro TV
  • The DRC: RTNC

Objectives of Video Monitoring

The objectives of taam™ includes but are not limited to media measurement in a transparent way to verify scheduled transmissions of ads according to contracts with broadcasters (ad tracking). taam™ has the unique capabilities to analyse competitor activities in order for users to effectively strategize and optimize the effectiveness of the advertising campaign.

Objectives of ACER

Designed to create unprompted & prompted brand and advertising awareness, giving respondents awareness of the brand to gauge whether they can remember the campaign spontaneously.
Measures advertising attribution to gauge whether respondents can remember seeing the campaign through exposure to the advertisement used within the survey. Ensures creative likeability by evaluating brand understanding and overall brand perception.